Inkstra — for brands & partners
Advertiser safety & trust center
How we classify ad-supported inventory, separate mature work, enforce moderation (including per-chapter ad shutoff), and what the Terms of Service prohibit across the platform. This page tracks the same policy buckets as the Terms; if anything disagrees, the Terms and monetization terms control.
Who this is for
Advertisers, agencies, verification teams, and anyone evaluating Inkstra against other comic and UGC surfaces. For placement or suitability, use Contact and mention "advertiser safety" or "brand suitability."
Creator license to host & copyright (§§3, 10)
Under the Terms of Service, creators keep ownership of their work. They grant Inkstra a limited, non-exclusive, royalty-free license to host, store, cache, reproduce, transmit, publicly display, and distribute Creator Content only as needed to operate, maintain, secure, and provide the Service (including delivery to readers on different devices and networks). The license is not exclusive: creators may publish elsewhere subject to their own third-party obligations. Inkstra may use titles, covers, and short excerpts for on-platform promotion; it does not sell Creator Content to third parties. Full wording is in §3 Creator content and license to Inkstra.
Creators represent that they have the rights to upload what they publish. Unlicensed or infringing uploads violate the Terms and are subject to removal and account action.
Copyright complaints & DMCA (§10)
If you believe material on Inkstra infringes your copyright or other IP rights, the Terms describe how to notify us with enough detail to identify the work and the allegedly infringing content. We may remove or restrict access and, where appropriate, suspend or terminate repeat infringers.
Inkstra operates a DMCA three-strike policy (§10.1): each approved takedown counts as a strike; strikes expire after one year; three approved violations within one year can result in a permanent ban. Approved takedowns may also affect monetization eligibility. For how to submit a notice, counter-notification, and full process, see our DMCA policy.
What is prohibited on Inkstra (Terms alignment)
The following mirrors the Terms of Service (Sections 2–5, 3.1, 3.3, 3.5–3.6, 8, and 9). It is a reader-friendly grouping, not a substitute for the full text. Inkstra may remove content or restrict accounts where rules are broken; the Terms state the list is not exhaustive.
All users — misuse of the Service (§2)
- Violating applicable laws or regulations.
- Unauthorized access to accounts, systems, or data.
- Interfering with or disrupting the Service or other users.
- Using automated tools (scrapers, bots) to harvest content or metrics without permission.
- Manipulating ads, impressions, engagement metrics, or monetization (including view exchange, incentivized clicks, or botting).
Links & URLs (§2.1)
Unvetted links must not appear in comments, series or chapter descriptions, titles, author's notes, or other user-facing fields. Only vetted profile links added via the account page are allowed for external profiles.
Creator content — publishing rules (§§3.1, 3.3, 3.5–3.6, 4–5)
Series, chapters, comic pages, posters, thumbnails, and related fields must not include or do the following:
- AI-generated art as finalized comic artwork (§3.1).
- Placeholder or sham chapters to evade subscriber-only windows or other release-timing rules (§3.3).
- Nudity in comic pages or panels, including in age-restricted works (§§4.2, 5).
- Pornographic content, material aimed mainly at fetish or sexual gratification, or highly explicit sexual storytelling whose primary purpose is arousal rather than narrative (§§4.2, 5).
- Sexualized depictions of minors, "barely legal" framing, or content that normalizes or eroticizes exploitation of minors (§§4.2, 5).
- Poster or thumbnail images that are not all-ages safe: no nudity or suggestive sexual imagery, no graphic gore or extreme violent/disturbing imagery, and no profanity, slurs, or offensive language baked into the image (§3.5) — posters and thumbnails appear in general-audience discovery even when the series is mature.
- Hateful or harassing content targeting people or groups based on protected characteristics (§5).
- Content that incites violence, terrorism, or real-world harm, or that glorifies real-world extremist organizations (§5).
- Intellectual property infringement (§§3, 5).
- Content that violates applicable law, or provides instructions for dangerous or illegal activities (§5).
- Promotion of sales of regulated or restricted products or services in a storefront-style way (for example weapons, explosives, tobacco, recreational drugs, online gambling, or prescription drugs), beyond what the Terms allow for discussion (§5).
- Sexual exploitation of minors or content that appears to normalize or eroticize such behavior (§5).
Labeling: If material must be age-restricted under §4.1 (e.g. graphic violence, self-harm themes, strong on-panel profanity or slurs, sexual themes, or other mature material), creators must apply age-restricted (18+) labeling. Publishing without required labeling may result in enforcement (§3.6).
Sexual & intimate themes (§4.2)
The Terms distinguish romantic or intimate storytelling from material whose primary purpose is explicit sexual arousal, fetish gratification, or nudity on the page (which is not permitted, including in age-restricted works).
Advertising: We do not treat sexual, nude, explicit, or mislabeled mature sexual material as standard reader banner ad inventory. Age-restricted chapters are excluded from general ad slots when our NSFW banner controls apply, and we halt or withhold ads on specific chapters or series under §§4.4 and §7 when content is not suitable for advertisers—up to and including removal.
Violence & horror (§4.3)
Strong violence and horror may be allowed when tagged appropriately for age-restricted (18+) readers. Gratuitous extreme gore or shock-first content may be restricted, require stricter labeling, or be disallowed at Inkstra's discretion.
Advertising: Graphic violence, gore, and shock-first horror are not monetized as general brand-safe reader inventory. When chapters or series are classified as mature/age-restricted, we do not place our standard reader banner ads on those views while our NSFW banner policy is active. For borderline or egregious material, we may administratively disable ads, demonetize, delist, or remove content under §§4.3–4.4 and §7 so it does not carry placements meant for all-ages discovery.
Comments (§8.1)
Comments must not include, among other things:
- Spam, excessive self-promotion, or bulk disruptive posting.
- Harassment, threats, doxxing, or coordinated harassment.
- Hate speech against protected groups.
- Explicit sexual content, sexual harassment, or unwanted sexual advances.
- Encouragement or instructions for self-harm or suicide.
- Illegal activity, IP violations, or other harm to the community.
Series ratings (§9.2)
Review bombing, fake or fraudulent ratings, multi-account manipulation, harassment through ratings, and malicious ratings are prohibited. Inkstra may remove or invalidate ratings and take account action (§9.3).
Chapter reader: when banner ads run
In the product, a chapter view is only treated as carrying our standard reader banner placements when all of the following hold together:
- Ads allowed for that chapter (series default; optional chapter override). Moderation can set per-chapter ad shutoff with audit fields so inventory stops until issues are resolved — consistent with Terms §7 ("We may disable ads on content that is not suitable for advertisers").
- Reader is not using INKSTRA+ ad-free reading for that session.
- Not a gated preview where pages are withheld (age-restricted sign-in / under-18 gate, or latest-chapter early-access gate for non-subscribers) — gated views do not run those reader banner placements.
- Classification + operator rules: mature/age-restricted flags feed
/api/chapters/…/ad-config. A site-wide NSFW banner rule (when enabled) keeps mature chapter contexts off the same reader banner inventory as all-ages chapters. A global all-banner killswitch turns placements off everywhere until cleared.
Mature & age-restricted content (§4.1)
- Unauthenticated users cannot view age-restricted content; such works do not appear in public surfaces intended for general audiences.
- Only accounts verified as 18+ may enable the age-restricted preference and view that content, with an accurate birthdate on file where we collect it.
- Posters and thumbnails remain all-ages safe per §3.5 even when the comic inside is mature — discovery and lists stay separated from explicit cover art.
- Advertising: Mature/age-restricted chapter reads are not mixed into our default reader banner ad program when the NSFW banner policy is on; that keeps sexual, violent, and other labeled mature pages off the same ad slots as all-ages chapters.
Hosting vs monetization vs ads (§§4.4, 5.1, 6–7)
Some material may be allowed to remain readable while ineligible for monetization (ads, tips, subscriptions, payouts) under partner rules (§5.1). Inkstra may disable ads or paid features, limit discovery, or require edits (§4.4).
Per §7 Advertising, on ordinary, policy-compliant, general-audience chapter inventory we may still show ads even when the creator is not eligible for payouts. That does not mean every hosted page carries brand placements: for categories in §4.4 (and mature/age-restricted work under §4.1), we withhold or halt reader banner ads, may demonetize, and may use per-chapter ad shutoffs so sensitive work is not ad-supported like all-ages inventory. If ads are disabled for a chapter or series, reading may not contribute to ad-based earnings for that content.
Categories we do not run as default reader banner ad inventory (§4.4)
The Terms list common reasons we restrict or turn off ads and monetization. For advertisers: material in these buckets is not treated like normal comic-chapter brand inventory; we aim to keep standard placements off that chapter/series context (and may remove or relabel content) rather than silently monetize it.
- Sexual content (including nudity or explicit sexual content).
- Shocking content (graphic violence, gore, disturbing imagery).
- Repeated or prominently featured strong profanity and/or slurs in readable on-panel text.
- Explosives and weapon-related content that facilitates purchase or instructions.
- Tobacco, recreational drugs, and content facilitating their sale.
- Alcohol sale or irresponsible alcohol promotion.
- Online gambling and gambling-focused content.
- Prescription drug sales, unapproved pharmaceuticals, or supplement sales.
We try to keep stories readable when monetization is limited, but we must protect the platform's ability to operate (§4.4).
Eligibility, review, and payouts: Monetization review guidelines.
Moderation & reports
Signed-in users report series, chapters, and comments with structured reasons. Moderators review queues and may remove content, relabel, ban commenting, suspend accounts, or disable ads on individual chapters while leaving the rest of a series in place. Step-by-step reporting: Safety & moderation guide.
Homepage & non-chapter surfaces
Discovery and marketing slots (e.g. homepage) use separate placements. They honor global killswitches but do not attach to a single chapter's mature flags the way reader URLs do. Covers and thumbnails in those feeds must still meet the all-ages poster/thumbnail rules in §3.5.
Measurement & consent
Analytics and cookies are described in the Privacy Policy and Cookie Policy. Where required, advertising may use partner consent tools (e.g. Google-managed messaging).